Art & Culture Social Achievements

This 22-Year Old Is Changing The Fate Of Migrants In India ! Meet Rhea Gupta And Know More About Her Powerful Idea

rhea gupta migrant model upcycled model
Rhea Gupta who changed the destiny of migrants across the globe

“There is no envy, jealousy, or hatred between the different colors of the rainbow. And no fear either. Because each one exists to make the others’ love more beautiful.”

These beautiful lines above inspire my very chore to believe that humanity still exists and people still want to remember the fact that we are all equal and children of God at the end. Rich or poor; good or bad; satan or innocent; gay or straight; man or woman, all these differences shouldn’t matter when we talk about equal rights and survival of a just mankind. Rhea Gupta is on a bang on mission taking this caption way too seriously. She could have completed her course project like other students, but societal concern was her major motto of an up cycling project she undertook. Urban India is booming with industrialization and commercialization. But how well are the waste generated out of it put into correct and profitable use ? Did you know, India is the second largest producer of cement in the world. This might add a feather to our caps, but wait did we ever think of those huge quantities of cement sacks strewn around construction sites and their impact on our environment ?. Mind you these sacks contain polypropylene in huge quantities whose major ingredient is plastic!

migrant workers children poor living conditons
Migrant workers and their struggling hard to lead a normal life

Meet Rhea Gupta, a 22-year-old graduate from the Srishti Institute of Art, Design and Technology in Bengaluru. Rhea specialised in industrial design, so she is qualified to model state of the art equipment for multi national corporations. Except that’s not what she wants to do with her skill. Behold the Up cycled Cement Holdall. Do not follow? Right. I will break this down for you shortly. But before that – here’s how and why Rhea created this product. During her course at Srishti, students were asked to take on an up cycling project, and for this, Rhea decided to conduct some of her primary research on construction sites. Urban India has a booming construction economy, and of all the waste generated on these sites, what was most noticeable to Rhea were the plastic cement bags lying around. As for the people physically building these structures, Rhea says 90 percent of this workforce are internal migrants. They usually live in their workplaces in shabby makeshift options with uneven surfaces. Not an uncommon sight to most of us. Owners or contractors of such sites do not provide comfortable housing options, and because migrant laborers are bound by poor pay, they do not even have the option of renting close by.

Let’s get right down to business with this Boss-Lady herself !

1) Hey Rhea!, it’s nice to catch up with you. Tell us more about yourself.

I am Rhea Gupta, a 22-year old Industrial designer from Delhi. As a kid, I always loved to manipulate materials with the intentions of creating new things out of ordinary things. For me, final output doesn’t matter much, but I loved the process of making that kept me occupied. I really love the idea of a mess!

2) This idea of yours is totally unimaginable. How did you come up with this ?

During my pre-thesis project at Bangalore, we were given the concept of up cycling to work with. Seeing so much of cement sacks choking up the drains, thrown across the streets and running down the cars on the streets (owing to the state of our country, the picture is not difficult to paint ). It made me question it’s presence at such a vast scale. I then began taking rounds of the sites just to understand the accumulation better. conversations with the laborers and so on. Only then I saw the dire situation of a migrant worker. I knew it then and there that I had to use this waste material for the betterment of a community working under unjust conditions. The idea of a holdall is dated back to war times when most army personnel would carry a similar thing while on the move. My inspiration came from one such freedom fighter, that being my own grandfather! The intent was to create a design similar in function in context that could help those who were in need of an intervention. And thus holdall was born.

holdall rhea gupta industrial design
Prototype of Holdall design by Rhea Gupta

3) What kind of support did you receive from the society ?

I have been buzzed up by construction sites that are willing to collaborate to offer the up cycled holdall for their workers. I have been contacted by various investors and crowd funders and many NGO’S to team up for the idea. The support has been overwhelming to see how a small idea can ignite a spark to help, in a common man’s heart. I am now seeking a team who are keen on helping me with manufacturing.

ALSO READ If Given A Chance, Would You Do It? Get Some Inspiration From Ushma Goswami!

4) What was that dose of inspiration that made you choose construction sites in particular ?

Every product that comes in our interaction has the potential to be smartly reused before it exhaustively enters the landfills. If the potential of the waste is realized by those who create it, would lead to a enriched circular economy. This idea in particular kept me going and I realized the fact that how brutally we are disturbing the ecosystem and in return not doing anything to restore the lost balance. So, this is my way to restore the lost balance and also promote a better living standard among the not-so-fortunate masses of India and the rest of the world.

migrant workers condition problems
The poor living conditions of the migrant workers in India

5) Which other parts of the country need an urgent up cycling reform ?

Our country is well versed with producing makeshift products; use and reuse what is in hands; figuring out ways to realize potential of our possession. Mind and creativity teamed up with curiosity to do is most important but is gradually reducing. India happens to be the fifth largest producer of e-waste globally. Who would have thought ?. Practice can be initiated in any part of the country but what matters the most is awareness regarding the waste generation we partake and its management.

upcycled model rhe gupta immigrants
A female migrant sleeping on the upcycled model made by Rhea Gupta

6) You would have faced many hurdles, how did you stand firm against all of them ?

I had a set of well trained faculty from Shrishti Institute who helped me out primarily. My project guides Mrs. Naga Nandini and Mrs. Sanchita Dasgupta guided me through every direction and motivated me to get into the roots of the problem. It was challenging to get comfortable with the workforce due to the language barriers. I liked the challenge I was facing and there was an initial hesitance by the workforce to share their problems with me and invite me to their homes. Overcoming all these situations made me more sensitive towards the situation.

More from Rhea Gupta : During a round of interviews in the city, she tells about the time she asked few workers about their house. “One of them laughed and said “If we’ve come from Bihar then our house would also be there, no?”. This is when I realized that none of these workers have no real home in the city. Moreover, for them to have a real home in a new city is something they do not even think is possible.” What was common to all these laborers was that they slept on site. Not on comfortable bedding, but on thin coir mats, laid out over uneven surfaces. After the interviews, I realized that this assignment was about more than just a good grade.

7) What is Upcycling and how is it done ?

Upcycling, very simply, is the practice to up the cycle of a product. It is the process of giving life to an object or material that appears exhausted, and is ready to make its way to a landfill. When a product is upcycled, less waste is generated. Traditionally, a holdall is a large rectangular bag with handles and a shoulder strap, used for carrying clothes and other personal belongings.

8) Tell us more about your Upcylced holdall project in detail.

Made out of four or more used cement bags, the upcycled cement holdall is stitched together with the thread that these bags are made of. Once stitched, it is used as a mattress, which can be rolled up after it’s used and carried around. It’s held together by straps that can be worn, resembling a backpack. It is six feet in length, and 3 feet in breadth. “The Upcycled Hold-all is designed for that section of the economy that have unsanctioned, or no homes at all. It is designed for those who work hard through long, unregulated working hours, and are not even promised a carefree, comfortable and restful sleep at night. It is designed for the migrant labor force of India,” says Rhea.

If you want to make a contribution or contact her for further distribution, kindly mail her at :

Rhea Gupta Mail

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