- The Amazon Great Indian Festival Sale starts on September 23, 2025, offering significant discounts, especially for SBI credit and debit card users.
- Customers can receive an instant 10% discount on purchases using SBI cards, applicable even for EMI transactions.
- It's crucial to check card eligibility, read offer terms, and plan purchases wisely to maximize savings during the sale.

**TL;DR:** The Amazon Great Indian Festival Sale offers a 10% discount for SBI card users starting September 23, 2025; check eligibility and terms to maximize savings.